I'm not the only one visiting ALl Police Jobs on Christmas Day

Many people assume that nobody looks for police jobs over the Christmas holidays. Most police recruitment teams pause advertising between Christmas and New Year, expecting a natural lull in job-seeking activity.

But the data from All Police Jobs tells a very different story.

Yes! People Really Do Search for Police Jobs on Christmas Day

Because All Police Jobs is updated every day of the year—even on holidays—I always log in on Christmas Day to make sure new vacancies are listed correctly. Usually in the quiet spell after dinner, when everyone else is dozing in front of the television.

And every year, I find the same thing: I’m not the only one online. In fact, the number of job seekers browsing police vacancies on Christmas Day always surprises me.

Christmas Week Traffic: What the Data Shows

Here’s what happened over Christmas 2024:

1,241 people visited All Police Jobs on Christmas Day

2,351 visitors on Boxing Day

14,159 job seekers visited during the week from Christmas Day to New Year’s Day

Although weekly traffic was slightly lower than average, the scarcity of vacancies meant each job received disproportionately high attention

Jobs advertised during this period received an average of 225 views each

Then, in the first week of January:, traffic returned to 20,000+ weekly visitors But with 195 new job listings, each vacancy received an average of around 100 clicks

So compared to the first week of January, jobs advertised between Christmas and New Year were viewed more than twice as often.

Why Police Forces Should Advertise Jobs Over Christmas

The strategic advantage is simple:

1. Fewer vacancies = less competition for attention

Most forces avoid advertising across the holiday period. That makes it the perfect time to stand out.

2. Motivated job seekers are still active

Our analytics prove that thousands of candidates browse All Police Jobs on Christmas Day and throughout the holiday week.

3. Higher visibility leads to more applicants once recruitment teams return

Even if applications are processed later, early visibility builds your applicant pool immediately.

4. Ideal for niche, specialist, or hard-to-fill roles

High attention and low competition is a rare combination making it perfect for specialist policing vacancies.

Key Insight: Christmas Week Delivers Exceptional Exposure

Vacancies listed from 25 December to 1 January consistently achieve:

Higher click-through rates

Greater total visibility

More engaged job seekers

Less competition from other forces

Counter intuitive I know, but Christmas week could be one of the most effective advertising windows of the year.

Advertise Your Vacancy on All Police Jobs

Whether you’re a police force, a public sector organisation, or a private company supplying policing, All Police Jobs provides the UK’s largest dedicated audience of police job seekers.

To advertise your vacancy or discuss partnership options:

📧 Email: Richard@chestnutmedia.co.uk

🌐 www.allpolicejobs.co.uk