Our Gender Bias Toolkit: a How-to Guide

All Police Jobs has officially launched its Gender Bias Toolkit to help police forces reduce biased language in their job adverts.

99% of police recruitment advertisements contain gender bias language. Research shows that the inclusion of female bias words, like ‘support’ and ‘understand’, does not attract more women to apply for a role. Furthermore, male biased words, such as ‘individual’ or ‘confident’ can deter women from applying for a role in the first place.

Our Toolkit addresses this issue in real time by identifying the words that carry a gender bias and providing an alternative, neutral word to replace them, increasing the chance of a wider and more diverse candidate pool. 

Unlimited use of the toolkit is available as part of an All Police Jobs subscription.

Log in to your All Police Jobs account and click the ‘Jobs’ tab to access your job adverts.

Choose an advert from your list of jobs and scroll down to the job description. Underneath, the toolkit identifies the number of male-biased and female-biased words.

Select the ‘adjust words’ button to see which words carry a bias.

Click the drop down to see a list of alternative, neutral words and select which best fits your description.

Click ‘save changes’.

When each word has been replaced and the job has been saved, the Toolkit will show up like this:

As well as unlimited use of our Gender Bias Toolkit, an All Police Jobs subscription includes a number of other features that can increase the reach of your job advert. Contact us today by emailing richard@chestnutmedia.co.uk.

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