Campaigns Officer
Campaigns Officer
Leek Wootton
Fixed Term Contract till December 2026
Full Time
Salary (£40,383.00 - £42,612.00)
The closing date for this post is 12 midday Feb 26th 2026.
Those currently eligible on the redeployment register will be given prior consideration.
Are you an innovative campaigns expert who loves developing impactful, insight-led creative campaigns that change behaviours? If so, we'd love you to join us at Warwickshire Police to strengthen our campaigns capability to build public trust and confidence through communications.
You'll play a key role in driving concepts across a broad portfolio of short and longer-term projects through to delivery and evalution, working across brand awareness, operational and organisational priorities, influencing awareness and behaviour change. You'll be confident with digital and traditional channels and able to advise on and implement the best solutions to have measuable impact on force goals.
You'll be a self-starter, able to generate ideas and deliver at pace as well as working effectively as part of a busy team, playing a part in delivering the force’s operational communications responsibilities 24/7 through communications advice, guidance and activity.
This role supports Warwickshire Police’s mission to serve and protect our communities, in turn, building trust and confidence.
The main purpose of the role is to develop impactful insight-led creative campaigns to drive operational outcomes against strategic priorities for the force.
To develop insight-driven campaigns to create brand awareness, build trust and confidence and influence behaviour change. Campaigns focus on internal and external audiences, varying in scale, theme and duration across owned, earned and paid for channels.
This role supports Warwickshire Police’s strategic objectives to serve and protect our communities, delivering policing excellence as standard.
Main Responsibilities:
Develop and delivery creative campaigning activities, strategies and programmes of work that support force ambition to build trust and confidence – creating insight-led plans, using organic and paid channels and measurable outcomes.
Create impactful and creative campaign content for a variety of audiences in a variety of formats, to reach and influence different communities.
Stay abreast of developing campaigning techniques and tactics and evaluation methods to measure the success of campaigns and play a leading role in the wider team’s ability to develop new campaigning ideas and fresh approaches.
Contribute to the creation, management and publishing of original and high-quality storytelling content, to support force operational and strategic priorities, across various platforms using graphic design, pictures, video and copywriting.
Develop effective relationships with internal and external stakeholders including media organisations, agencies, partners and community-based organisations to mobilise support and scale up the impact of Warwickshire Police campaigns.
Participate in the team duty desk and on-call rotas to contribute to commitment to provide 24/7 availability of tactical communications advice and action in response to operational requirements. In this context, stay up-to-date and aware of both media law and the wide range of force priorities/current issues to inform understanding and approach.
Use every opportunity commensurate with other duties to promote the work, vision and values of Warwickshire Police, ensuring a high level of customer service in all dealings with internal stakeholders, partners and the public, and ensuring continuous development of skills, knowledge and creativity.
To undertake other duties commensurate with the nature, level of responsibility and grading of this post, as required.
Knowledge:
A degree in a specialist relevant subject such as communications, journalism or media or a relevant professional qualification or equivalent experience.
Knowledge of current and emerging marketing and campaign theory, change communications, systems and tools including AI.
Knowledge of how to produce content in a wide range of formats including graphic design, pictures, video and copywriting, for distribution and consumption across multimedia platforms.
Experience:
Experience of designing, delivering and evaluating multi-channel
communications campaigns for a range of audiences to build brand
awareness and influence behaviours.
Experience of producing content in a wide range of formats including
graphic design, pictures, video and copywriting, for distribution and
consumption across multimedia platforms.
Experience of delivering internal and external communications within a
large and complex organisation.
Experience of leading communication projects and initiatives from concept
to implementation and evaluation.
Experience of delivering change communications.
Experience of juggling multiple priorities in communications with varying
timeframes, stakeholders, audiences and channels.
Experience of using local, regional and national media and influencers to
deliver communications in line with organisational aims and objectives.
Experience of delivering tactical communication plans to effectively
manage complex, high profile, fast moving and politically sensitive
incidents or operations.
Desirable:
Knowledge of media law, ethics and codes of conduct.
Experience of advising and influencing senior internal and external stakeholders.
Experience of working in an emergency service or similar fast-paced communications environment.
Experience of project management.
Key Skills:
Strategic thinking and analysis.
Verbal and written communication skills.
Influencing and interpersonal skills.
Ability to identify and deal with sensitive issues.
Ability to work to a deadline and under pressure.
Ability to source and identify content opportunities.
Creativity/innovative thinking.
Ability to multi-task and prioritise work.
Planning and organisational skills.
Versatility and adaptability.
Problem-solving skills.
Special Conditions
This post has been designated as ‘Politically Sensitive’ under the Local Government and Housing Act 1989 (as amended).
Travel throughout the Warwickshire Policing Area, with peripatetic working as required.
On call commitment as part of team rota, estimated to be one week in every six.
Requirement to work unsociable hours including weekends.
The duties of this post may expose the post holder to disturbing/unpleasant images.
We want our organisation to be as diverse as the community it serves. We welcome applicants from all sections of the community.
You will be required as part of Warwickshire Police recruitment process to successfully complete vetting and credit checks.
For informal enquiries please contact laura.pithouse@warwickshire.police.uk